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Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy...
McGrawHill
Marketing ISE
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Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated...
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Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking...
McGraw Hill
ISE Predictive Analytics for Business Strategy
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Author(s): Prince, Jeff Designed for courses that provide a conceptual and broad-based introduction to econometrics...
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Author(s): Jaggia, Sanjiv, Kelly, Alison Business Statistics strengthens the connection between the study of business...
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Author(s): Bowerman, Bruce L., O'Connell, Richard T., Murphree, Emilly S. Business Statistics and Analytics in...
McGraw Hill
ISE Business Research Methods
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Author(s): Schindler, Pamela S. Business Research Methods, 14e, contains stand-alone chapters that reflect research industry...
McGrawHill
Introduction to Business Analytics ISE
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Introduction to Business Analytics recognizes that students need to develop the skills to ask the...
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