McGraw Hill

ISE Predictive Analytics for Business Strategy

Subjects: Economics, Production & quality control management
ISBN13: 9781260084641

Format - BOOK

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Regular price A$135.28
Sale price A$135.28 Regular price A$139.46
Product description
Author(s): Prince, Jeff

Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.

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EAN: 9781260084641

Age Group:  

Number of Pages: 370

Weight: 499 gr

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