WordPress SEO Success

WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimisation of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need!

• Build a complete SEO strategy--and a content plan that aligns with it
• Choose the best WordPress SEO tools and plugins for your needs
• Uncover quick, powerful ways to improve your site
• Identify and research keywords far more effectively
• Reflect SEO in architecture via site mapping and marketing funnels
• Sensibly manage the inevitable tradeoffs of optimisation
• Improve SEO even if you’re running a free WordPress.com blog
• Leverage content themes and keyword-driven blogging techniques
• Optimise “blog-meets-website” and “multiple blogs+sites” deployments
• Strengthen your rankings by intelligently using social media
• Optimise your sites for smartphones and tablets
• Measure performance via free analytics--including mobile analytics
• Integrate organic SEO with paid advertising
• Avoid today’s worst SEO blunders

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