Taylor & Francis
Winning the Global TV News Game - Hardback
Edition: 1st Edition
Subjects: Maths & Science,
History of science
ISBN13: 9781032607757
Published: 22 Dec 2023
Format - Hardback
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Regular price
A$184.80
Sale price
A$184.80
Regular price
A$231.00
Winning the Global TV News Game - Hardback
Regular price
A$184.80
Sale price
A$184.80
Regular price
A$231.00
Product description
Shipping & Return
Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.
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