Why David Sometimes Wins
Oxford University Press

Why David Sometimes Wins

Subjects: Economics, Business studies: general
ISBN13: 9780199757855
Published: 13 Sep 2010

Format - Paperback / softback
By Ganz, Marshall

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Regular price A$69.80
Sale price A$69.80 Regular price A$71.96

Why David Sometimes Wins

Regular price A$69.80
Sale price A$69.80 Regular price A$71.96
Product description

Why David Sometimes Wins tells the story of Cesar Chavez and the United Farm Workers' groundbreaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large-scale agricultural enterprises relied on migrant labor--a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike
into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their struggle into La Causa, a farm workers' movement that
eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? Offering insight from a longtime movement organizer and scholar, Ganz illustrates how they had the ability and resourcefulness to devise good strategy and turn short-term advantages into long-term gains. Authoritative in scholarship and magisterial in scope, this book constitutes a seminal contribution to learning from the movement's
struggles, set-backs, and successes.

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