Oxford University Press
When Firms Change Direction
Subjects: Business strategy,
Economics
ISBN13: 9780195136432
Published: 01 Dec 2000
Format - Paperback / softback
Usually ready in 6-10 weeks.
Regular price
A$199.04
Sale price
A$199.04
Regular price
A$205.20
When Firms Change Direction
Regular price
A$199.04
Sale price
A$199.04
Regular price
A$205.20
Product description
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Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."
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