Pearson Education

What's the Message? Simplify Complex Ideas for Communication and Decisions

Edition: 1st Edition
Subjects: Economics, Business communication & presentation
ISBN13: 9781292330075
Published: 15 Jun 2025

Format -
By Edouard Gruwez

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A$19.17
A$19.17 A$19.76
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What's the Message? Simplify Complex Ideas for Communication and Decisions

A$19.17
A$19.17 A$19.76
Product description
Presentations. Reports. Pitches. Interviews. Whatever the medium, you need to understand the information quickly. 

What's the Message? uses the Prepare-Shape-Articulate model, you'll be able to think, communicate and decide more effectively. Not only does it make complex things clear and simple, you'll stop the information overload with fewer emails and documents and improve working relationships.


  1. Think of specific People to focus your mind
  2. Define a Purpose to know where you're heading
  3. Plan a Process or to optimise your reflection and time
  4. Structure your ideas for simplicity and logic (slow thinking)
  5. Find Story-handles that engage us (fast thinking)
  6. Articulate to attract attention and stimulates comprehension
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