Taylor & Francis
Transcultural Marketing - Hardback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780765642998
Published: 30 May 2014
Format - Hardback
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Regular price
A$196.35
Sale price
A$196.35
Regular price
A$231.00
Transcultural Marketing - Hardback
Regular price
A$196.35
Sale price
A$196.35
Regular price
A$231.00
Product description
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Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
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