Toyota Way in Sales and Marketing
Taylor & Francis

Toyota Way in Sales and Marketing

Edition: 1st Edition
Subjects: Economics, Economics
ISBN13: 9781926537085
Published: 12 May 2017

Format - Paperback / softback
By Yoshio Ishizaka

Usually ready in 7-10 days.

Regular price A$42.39
Sale price A$42.39 Regular price A$52.99

Toyota Way in Sales and Marketing

Regular price A$42.39
Sale price A$42.39 Regular price A$52.99
Product description

This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within the structure and framework of customer service, dealer networks, sales experience concept, and feedback to the manufacturing arm of Toyota.

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