Cengage Learning, EMEA
Tourism Development Handbook : A Practical Approach to Planning and Marketing : A practical approach to planning and marketing
ISBN13: 9781844801169
Format - BOOK
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Author(s): Kerry Godfrey, Jackie Clarke
The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
Review(s):
EAN: 9781844801169
The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
Review(s):
EAN: 9781844801169
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