Pearson Education

The FT Guide to the Gurus: Strategy - The Top 20 Strategic Thinkers and What They Can Do For You

Edition: 1st Edition
Subjects: Economics, Business strategy
ISBN13: 9781292009292
Published: 19 Feb 2014

Format -
By Vaughan Evans

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Regular price A$6.93
Sale price A$6.93 Regular price A$7.14

The FT Guide to the Gurus: Strategy - The Top 20 Strategic Thinkers and What They Can Do For You

Regular price A$6.93
Sale price A$6.93 Regular price A$7.14
Product description

Clayton Christensen, Jim Collins, Malcolm Gladwell, Michael Porter, Kim and Mauborgne, Richard Rumelt... These are just some of the gurus featured in this 20-minute speed-read on the biggest movers and shakers in strategic thinking.

 

Quick, fun, self-contained… This is the perfect way to get a solid grounding into management literature without the backache.

 

The FT Guide to the Gurus: Strategy is structured into four areas, each of which contains ideas from four to six pathbreaking strategy gurus:

 

  • Goals and Objectives
  • Business Strategy
  • Corporate Strategy
  • Innovation

Learn more about their big ideas and find out how they can change the way you do business today.

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