Subliminal Leadership - Paperback / softback

The book takes a radically new, multi-disciplinary approach to understanding the phenomenon of subliminal leadership. It doesn’t invalidate traditional concepts but complements them by introducing subliminal influence as a key determinant for effective leadership.Readers will learn how we unconsciously communicate without knowing what we communicate – and how we positively or negatively influence other people in the process.Helps readers to gain an understanding of how subliminal influence works to build trust, understand others’ feelings and emotions, and make better decisions.