Taylor & Francis
Strategies for International Industrial Marketing (RLE International Business) - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780415752169
Published: 19 Jul 1941
Format - Paperback / softback
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Regular price
A$74.39
Sale price
A$74.39
Regular price
A$92.99
Strategies for International Industrial Marketing (RLE International Business) - Paperback / softback
Regular price
A$74.39
Sale price
A$74.39
Regular price
A$92.99
Product description
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This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.