Taylor & Francis
Strategies for High-Tech Firms - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economics
ISBN13: 9780765617989
Published: 08 Feb 2013
Format - Paperback / softback
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Regular price
A$99.20
Sale price
A$99.20
Regular price
A$124.00
Strategies for High-Tech Firms - Paperback / softback
Regular price
A$99.20
Sale price
A$99.20
Regular price
A$124.00
Product description
Shipping & Return
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
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