Taylor & Francis
Strategies for High-Tech Firms
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780765617972
Published: 13 Mar 1941
Format - Hardback
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Regular price
A$361.60
Sale price
A$361.60
Regular price
A$452.00
Strategies for High-Tech Firms
Regular price
A$361.60
Sale price
A$361.60
Regular price
A$452.00
Product description
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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
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