Strategic Public Relations Leadership - Paperback / softback

• Focused toward aspiring PR professionals who aim to be successful at the highest levels of organisations• Lessons from the book are applicable to public, private and not-for-profit sectors• Helps PR students and professionals to systemise their thinking to enable them to articulate and defend their contribution as a strategic asset• The second edition features new and updated case studies, and covers new topics such as social media, big data, AI and behavioural economics• Supplemented by online resources, including lecture slides and a test bank of questions