Oxford University Press
Strategic Media Relations in the Age of Information
Subjects: Society & culture: general,
Society
ISBN13: 9780190844271
Published: 03 Feb 2020
Format - Paperback / softback
Usually ready in 6-10 weeks.
Regular price
A$122.18
Sale price
A$122.18
Regular price
A$125.96
Strategic Media Relations in the Age of Information
Regular price
A$122.18
Sale price
A$122.18
Regular price
A$125.96
Product description
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Grounded in history, theory, and empirical research studies, Strategic Media Relations in the Age of Information: An Evidence-Based Approach presents a clear and accessible overview of the modern practice of media relations. It focuses primarily on the development and strategic execution of media relations programs across a wide variety of organizations.
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