Oxford University Press
Strategic Marketing
Subjects: Sales & marketing,
Economics
ISBN13: 9780195987065
Published: 14 Oct 2009
Format - Paperback / softback
Usually ready in 6-10 weeks.
Regular price
A$164.90
Sale price
A$164.90
Regular price
A$170.00
Strategic Marketing
Regular price
A$164.90
Sale price
A$164.90
Regular price
A$170.00
Product description
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Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies.
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