McGrawHill

Strategic Management: Creating Competitive Advantages ISE

Edition: 11
Subjects: Economics, Management & management techniques
ISBN13: 9781266198267
Published: 16 May 2024

Format - Paperback / softback
By Dess, Gregory G.

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A$139.64
A$139.64 A$143.96
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Strategic Management: Creating Competitive Advantages ISE

A$139.64
A$139.64 A$143.96
Product description
Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). 
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