Strategic Integrated Marketing Communications
Taylor & Francis

Strategic Integrated Marketing Communications - Paperback / softback

Edition: 4th Edition
Subjects: Economics, Economics, finance, business & management
ISBN13: 9780367770624
Published: 03 Mar 2023

Format - Paperback / softback
By Larry Percy

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A$79.04
A$79.04 A$92.99
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Strategic Integrated Marketing Communications - Paperback / softback

A$79.04
A$79.04 A$92.99
Product description

• Provides a step-by-step guide to planning and developing an effective IMC campaign, making it suitable as core reading for a broad range of Marketing and Advertising modules.• New edition of a highly regarded textbook, with updated content, examples and cases, and an international approach.

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