Taylor & Francis
Strategic Integrated Marketing Communications - Hardback
Edition: 4th Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780367770617
Published: 03 Mar 2023
Format - Hardback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$277.10
Sale price
A$277.10
Regular price
A$326.00
Strategic Integrated Marketing Communications - Hardback
Regular price
A$277.10
Sale price
A$277.10
Regular price
A$326.00
Product description
Shipping & Return
• Provides a step-by-step guide to planning and developing an effective IMC campaign, making it suitable as core reading for a broad range of Marketing and Advertising modules.• New edition of a highly regarded textbook, with updated content, examples and cases, and an international approach.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.