Strategic Analysis and Action

For courses in Strategic Management

This ISBN is for the Pearson eText and may not include any media, website access codes, or print supplement.

As the world shifts to a greater reliance on digital media, it is appropriate that this text evolves as well. This tenth edition is the first fully digital version of Strategic Analysis and Action. Instructors and students will find that, although the medium has changed, the content is fully consistent with prior editions.

Strategic Analysis and Action was written to complement case analysis in university and company strategic management courses. It takes a general management perspective, meaning that wherever you sit in the organization, there is a need for both analysis and action that serve to integrate functional analysis such as finance, marketing and logistics, as well as a need to integrate thematic areas such as crisis management and organizational change.