Strategic Alliance Management - Paperback / softback
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Strategic Alliance Management - Paperback / softback
• Comprehensive, easy to read and systematic treatment of alliance management, suitable for Strategic Management students as well as reflective practitioners• New edition fully updated with two new chapters covering mindsets, new technologies and emerging themes, as well as new international case studies throughout;• Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives
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