Taylor & Francis

Sport Broadcasting for Managers

Edition: 1st Edition

Subjects: Economics, Economics
ISBN13: 9780367690182
By Fujak, Hunter
Published: 2022-06-06 00:00:00 +0800

Format - Paperback / softback
A$70.19
A$70.19 A$77.99

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Sport Broadcasting for Managers

A$70.19
A$70.19 A$77.99
Product description
The only book to focus on sport broadcasting as a key aspect of sport business and management
  • Introduces the history and theory of sport broadcasting, as well as examining the practical aspects of broadcasting as part of sport business
  • Covers core functional areas of sport management that are impacted by broadcasting, such as strategy, negotiation, logistics, regulation
  • Explains the central importance of digital media in contemporary sport broadcasting
  • Surveys the international sport broadcasting landscape
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