Social Marketing - Paperback / softback
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Social Marketing - Paperback / softback
• The 4th edition features new and updated case studies, and addresses new topics such as climate change, inequality and diversity, poverty, and the COVID-19 pandemic.• New pedagogical features include discussion questions at the end of chapters and case studies.• The 4th edition has been restructured to increase user-friendliness.• Supplemented by online resources, including chapter-by-chapter lecture slides and videos to support instructors.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.