Services Marketing
Pearson Education

Services Marketing

Edition: 6th Edition
ISBN13: 9781486002702

Format - Paperback / softback
By Lovelock, Christopher H

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A$172.82
A$172.82 A$178.16
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Services Marketing

A$172.82
A$172.82 A$178.16
Product description

For undergraduate and graduate-level courses in Services Marketing

Services Marketing is well known for its authoritative presentation and strong instructor support. This edition continues to deliver on this promise.

Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context.

In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing.

New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching.

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