Taylor & Francis
Service Industries Marketing - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economics
ISBN13: 9780714644394
Published: 01 Aug 1998
Format - Paperback / softback
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Regular price
A$99.20
Sale price
A$99.20
Regular price
A$124.00
Service Industries Marketing - Paperback / softback
Regular price
A$99.20
Sale price
A$99.20
Regular price
A$124.00
Product description
Shipping & Return
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
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