Routledge Companion to Coopetition Strategies
Taylor & Francis

Routledge Companion to Coopetition Strategies

Edition: 1st Edition
Subjects: Economics, Economics, finance, business & management
ISBN13: 9781138736894
Published: 07 Sep 2018

Format - Hardback
By Anne-Sophie Fernandez

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Regular price A$361.60
Sale price A$361.60 Regular price A$452.00

Routledge Companion to Coopetition Strategies

Regular price A$361.60
Sale price A$361.60 Regular price A$452.00
Product description

As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.

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