Revel for The Media of Mass Communication -- Access Card

Revel™ is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.

Revel The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyse ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. This edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students.