Research in International Marketing (RLE International Business)
Taylor & Francis

Research in International Marketing (RLE International Business) - Paperback / softback

Edition: 1st Edition
Subjects: Economics, Economics
ISBN13: 9781138007949
Published: 22 Aug 1970

Format - Paperback / softback
By Peter W Turnbull

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A$74.39
A$74.39 A$92.99
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Research in International Marketing (RLE International Business) - Paperback / softback

A$74.39
A$74.39 A$92.99
Product description

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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