Taylor & Francis
Research in International Marketing (RLE International Business) - Hardback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780415658119
Published: 27 Nov 2012
Format - Hardback
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Regular price
A$244.00
Sale price
A$244.00
Regular price
A$305.00
Research in International Marketing (RLE International Business) - Hardback
Regular price
A$244.00
Sale price
A$244.00
Regular price
A$305.00
Product description
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
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