Research in International Marketing (RLE International Business)
Taylor & Francis

Research in International Marketing (RLE International Business) - Hardback

Edition: 1st Edition
Subjects: Economics, Economics, finance, business & management
ISBN13: 9780415658119
Published: 27 Nov 2012

Format - Hardback
By Peter W Turnbull

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Regular price A$244.00
Sale price A$244.00 Regular price A$305.00

Research in International Marketing (RLE International Business) - Hardback

Regular price A$244.00
Sale price A$244.00 Regular price A$305.00
Product description

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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