Taylor & Francis
Relationship Marketing in Professional Services - Hardback
Edition: 1st Edition
Subjects: Economics,
Economics
ISBN13: 9780415146074
Published: 14 Nov 1996
Format - Hardback
Will release in 10-14 days.
Regular price
A$311.20
Sale price
A$311.20
Regular price
A$389.00
Relationship Marketing in Professional Services - Hardback
Regular price
A$311.20
Sale price
A$311.20
Regular price
A$389.00
Product description
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Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
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