Taylor & Francis
Relationship Marketing - Hardback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9781138136946
Published: 26 Nov 2015
Format - Hardback
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Regular price
A$321.30
Sale price
A$321.30
Regular price
A$378.00
Relationship Marketing - Hardback
Regular price
A$321.30
Sale price
A$321.30
Regular price
A$378.00
Product description
Shipping & Return
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers
Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
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