Real-World Evidence in a Patient-Centric Digital Era

•Provides an overview of statistical and analytic methodologies in real-world evidence to generate insights on healthcare, with a special focus on the pharmaceutical industr•Examines timely topics of high relevance to industry such as bioethical considerations, regulatory standards and compliance requirement•Highlights emerging and current trends, and provides guidelines for best practice•Illustrates methods through examples and use-case studies to demonstrate impac•Provides guidance on software choices and digital applications for successful analytics.