Taylor & Francis
Public Relations Metrics - Hardback
Edition: 1st Edition
Subjects: Reference,
Communication studies
ISBN13: 9780805862720
Published: 28 May 2008
Format - Hardback
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Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Public Relations Metrics - Hardback
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Product description
Shipping & Return
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
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