Psychological Processes in Social Media: Why We Click

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media: Why We Click examines both the positive and negative psychological impact of social media use. The book covers a broad range of topics such as research methods, social influence and the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship and romantic relationships, and much more. Emphasizing the integration of theory and application throughout, Psychological Processes in Social Media: Why We Click offers an illuminating look at the psychological implications and processes around the use of social media. Each chapter starts with a contemporary real-world example illustrating the main point of the chapter Integrates research from the psychological sciences, mass communication and media studies Explores emotional contagion, memes, misinformation, aggression, social identity, and relationships Includes sections on gender differences in social media use Highlights the positive and negative psychological impact of social media use Cultural differences in social media use featured as a cross-cutting theme in the book