Professional Football Club Management - Hardback
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Professional Football Club Management - Hardback
The first practical book on how to run a commercially-successful football clubEssential reading for anybody working in football and for all sport management studentsCovers all the key functional areas of football business, such as HRM, strategy, marketing and venue managementWritten by authors with extensive experience working in professional footballIntroduces cutting edge topics such as corporate social responsibility, esports and developing women’s footballFull of real world case studies and data
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