Taylor & Francis
Product Marketing for Technology Companies
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750659949
Published: 16 Apr 1938
Format - Paperback / softback
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Regular price
A$84.00
Sale price
A$84.00
Regular price
A$105.00
Product Marketing for Technology Companies
Regular price
A$84.00
Sale price
A$84.00
Regular price
A$105.00
Product description
Shipping & Return
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as
* selecting target market* creating a positioning statemen* writing a financial paragrap* motivating other
thereby demonstrating how to act as a bridge between sales, development and finance
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
* selecting target market* creating a positioning statemen* writing a financial paragrap* motivating other
thereby demonstrating how to act as a bridge between sales, development and finance
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
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