Principles of Pharmaceutical Marketing
Taylor & Francis

Principles of Pharmaceutical Marketing

Edition: 3rd Edition
Subjects: Health, Health & personal development
ISBN13: 9780866569354
Published: 05 Dec 1988

Format - Hardback
By Mickey C. Smith Ph.D.

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Regular price A$63.99
Sale price A$63.99 Regular price A$79.99

Principles of Pharmaceutical Marketing

Regular price A$63.99
Sale price A$63.99 Regular price A$79.99
Product description

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

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