Principles of Marketing eBook

This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Principles of Marketing shows students how customer value – creating it and capturing it – drives every effective marketing strategy.

The 8th edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.

The full text downloaded to your computer

With eBooks you can:

• search for key concepts, words and phrases
• make highlights and notes as you study
• share your notes with friends
• eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital eBook products whilst you have your Bookshelf installed.

Download the detailed table of contents

Preview sample pages from Principles of Marketing, 8th Edition