Principles of Marketing
Usually ready in 7-10 business days.
Principles of Marketing
Best-selling and market-leading text
Request a digital sample - for educators
Principles of Marketing introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing strategy.
The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand, community and sales, as well as wider coverage of cases and examples from an Australian perspective.
Samples
Download the detailed table of contents >
PreviewÔø?sample pages from Principles of Marketing, 8th Edition >
Student Resources:
Shipping cost is based on weight. Just add products to your cart and use the Shipping Calculator to see the shipping price.
We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.