Planning the Corporate Reputation (RLE Marketing)
Taylor & Francis

Planning the Corporate Reputation (RLE Marketing) - Hardback

Edition: 1st Edition
Subjects: Economics, Economics
ISBN13: 9781138790834
Published: 22 Aug 1970

Format - Hardback
By Vic Markham

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A$227.20
A$227.20 A$284.00
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Planning the Corporate Reputation (RLE Marketing) - Hardback

A$227.20
A$227.20 A$284.00
Product description

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

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