Pearson Education

Persuasive Writing

Edition: 1st Edition
Subjects: Economics, Business communication & presentation
ISBN13: 9780273746164
Published: 01 Sep 2012

Format -
By Peter Frederick

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A$27.90
A$27.90 A$28.76
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Persuasive Writing

A$27.90
A$27.90 A$28.76
Product description

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.

Discover how to:

  • Transform any document into something truly compelling and persuasive
  • Understand what your reader really wants to hear and use this to get what you want
  • Combine logic and emotion to convince even the most sceptical reader

Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

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