Offensive Marketing
Taylor & Francis

Offensive Marketing

Edition: 1st Edition
Subjects: Economics, Economics, finance, business & management
ISBN13: 9780750674591
Published: 22 Jun 1937

Format - Paperback / softback
By Hugh Davidson

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Regular price A$84.00
Sale price A$84.00 Regular price A$105.00

Offensive Marketing

Regular price A$84.00
Sale price A$84.00 Regular price A$105.00
Product description
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
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