Taylor & Francis
Offensive Marketing
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750674591
Published: 22 Jun 1937
Format - Paperback / softback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$84.00
Sale price
A$84.00
Regular price
A$105.00
Offensive Marketing
Regular price
A$84.00
Sale price
A$84.00
Regular price
A$105.00
Product description
Shipping & Return
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.