Taylor & Francis
Nation Branding - Paperback / softback
Edition: 3rd Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780367569891
Published: 12 Apr 2022
Format - Paperback / softback
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Regular price
A$80.74
Sale price
A$80.74
Regular price
A$94.99
Nation Branding - Paperback / softback
Regular price
A$80.74
Sale price
A$80.74
Regular price
A$94.99
Product description
Shipping & Return
• Combines theoretical frameworks with case studies and practitioner insights from a broad range of nations and cultures throughout the world. • Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and Communications courses. • The leading text in the field now fully updated by Keith Dinnie, who is a world-renowned expert on Nation Branding.
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