Taylor & Francis
Nation Branding - Hardback
Edition: 3rd Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780367569884
Published: 12 Apr 2022
Format - Hardback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$277.10
Sale price
A$277.10
Regular price
A$326.00
Nation Branding - Hardback
Regular price
A$277.10
Sale price
A$277.10
Regular price
A$326.00
Product description
Shipping & Return
• Combines theoretical frameworks with case studies and practitioner insights from a broad range of nations and cultures throughout the world. • Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and Communications courses. • The leading text in the field now fully updated by Keith Dinnie, who is a world-renowned expert on Nation Branding.
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