MyLab Business with Pearson eText -- Instant Access -- for Impact

A concise, practical guide to writing effectively in the world of business.

Impact will help readers build confidence and competence to speak in public, create and give oral presentations, handle a job interview, or run a meeting. It offers advice on writing, including letters, memos, and reports and specific strategies for attacking common business-writing problems. Its practical approach covers tips for collaboration and teamwork and contains explanations and exercises to give its users better results.

Impact reflects students' increased use of technology in their day-to-day lives and the expectation that they will transfer this experience to their jobs, whatever the area. It also reflects our increasingly multicultural workplace. Understanding the nuances of a message and the likely perceptions of the reader or listener is vital to success, whether in motivating fellow employees or in responding to customers. Communicating well means adapting to suit the context.