Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel
Taylor & Francis

Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel - Hardback

Edition: 1st Edition
Subjects: Economics, Economics, finance, business & management
ISBN13: 9780765603159
Published: 31 May 1998

Format - Hardback
By Susan Bridge

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Regular price A$244.00
Sale price A$244.00 Regular price A$305.00

Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel - Hardback

Regular price A$244.00
Sale price A$244.00 Regular price A$305.00
Product description

In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.

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