MKTG
Cengage Learning

MKTG

Edition: 14th Edition
Subjects: Finance & accounting, Economics
ISBN13: 9780357929216
Published: 24 Jan 2024

Format - Paperback / softback

Usually ready in 7-10 business days.

Regular price A$99.18
Sale price A$99.18 Regular price A$102.25

MKTG

Regular price A$99.18
Sale price A$99.18 Regular price A$102.25
Product description

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

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