Taylor & Francis
Media Handbook - Hardback
Edition: 8th Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9781032007878
Published: 07 Jul 2022
Format - Hardback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$241.40
Sale price
A$241.40
Regular price
A$284.00
Media Handbook - Hardback
Regular price
A$241.40
Sale price
A$241.40
Regular price
A$284.00
Product description
Shipping & Return
Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a brush-up on latest trends.Contemporary and up to date, written by an author who both works in the industry and teaches the subject.Accompanied by useful online resources such as a sample worksheets to practice planning scnarios, lecture slides, and test questions.
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